The Case for Law Blogs


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Summary Judgment for Active Marketing

One of the greatest benefits from a law blog is marketing. Law blogs are a cost effective way to optimize an attorney’s online visibility within the search engine rankings. Blogs have built-in syndication feeds that alert search engines of new postings. With an attorney concentrating on blogging in a niche are of the law, the attorney’s blog can become a “go to” resource in that field, generating sizable traffic which can ultimately lead to referrals and clients. An attorney can be helpful and knowledgeable by commenting and posting links to other useful information that further demonstrates an attorney’s awareness of the dialogue surrounding the topic. Additionally, an attorney’s blog can be valuable and active marketing tool in generating traffic to a firm’s passive website.

Motion to Strengthen the Field of Law

Law blogs improve the actual field of law.  Law review articles are outdated as they lag behind in the discussion about some of the most relevant legal topics or altogether fail to mention them. However, law blogs provide immediate commentary on controversial court decisions and statutory law. Also, law blogging is open to the entire legal profession creating richer legal discussion than law reviews, which consist mostly of academics. Attorneys are generally not very technical-savy people, but blogging provides them the an easy method of participating in online discourse that engages other attorneys on specific subject matters that can lead to collaborations and further networking opportunities.

Motion to Suppress the Traditional Legal Writing

Law blogs are similar to law reviews in that they both provide commentary that tends to be original, but the style of writing and the substance differ greatly. Law blogs are informal opinions that shed light on the writer’s personality but do not have immaculate citation. The key structuring difference in making law blogs successful is catchy headings, concise content, and aesthetically pleasing format. Law blogs are even further different from legal documents such as motions and briefs. Traditional legal writing in documents serves it’s audience, judges and clerks, by focusing on detailed analysis of case law that makes retaining the information a long and difficult task. Law blogs intend to serve a wider audience by attracting readers with arguments that are not purely rooted in case law and not complicated by such formalistic legal jargon.

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